Home-grown fast moving electrical goods (FMEG) company, Goldmedal Electricals on Wednesday announced the launch of company brand mascot – ‘The Wireman’, for its wires and cables segment.
“‘The Wireman’ symbolises strength, reliability and safety which are important features of Goldmedal’s products and is hence designed to look exactly like what he represents,” the company said.
Through the launch of its brand mascot, Goldmedal aims to strengthen the company’s brand identity among key stakeholders. “The overall persona of ‘The Wireman’ is designed to trigger interest and represent Goldmedal in a holistic fashion. Aesthetically, the mascot represents the product which is wires and cables, while his superhero looks represent the product’s features which include high-quality, safety and strength,” the company further added.
Speaking on the launch, Kishan Jain, director, Goldmedal Electricals said, “As innovators in the world of electrical products, we have always sought to integrate modernisation and quality while keeping safety of our customers in mind. Today, it gives us immense pleasure to launch our mascot ‘The Wireman’ for our wires and cables business. ‘The Wireman’ represents the high standards of safety, quality and desire for perfection which are the hallmarks of our product offering. Through the launch of our brand mascot, we aim to differentiate Goldmedal wires from our competition by focusing on the flexibility and adaptability of our products”.
Established in 1979 the company has witnessed a growth of 40 -50% CAGRyear-on-year.