Tathastu, Future Group’s subsidiary, responsible for ideating and implementing digital innovation across Future Retail has partnered with MoEngage’s Intelligent Customer Engagement to improve customer engagement. Through this partnership, Tathastu will utilise MoEngage’s platform to drive next-gen digital customer engagement across all Future Retail Brands and significantly increase adoption of Future Pay, it’s flagship payment and loyalty app.

The adoption of MoEngage, will enable Future Retail and its brands to build omni-channel customer journeys, enhance their marketing stack and build capabilities to personalise experiences across an array of digital channels to engage, convert, and retain their app users. With this partnership, Future Retail will also eliminate silos between multiple teams that are working with separate systems.

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For Arvind Pawar, strategy and innovation head, Tathastu, MoEngage’s team collaborated with different stakeholders within Future Group to demonstrate how their product could handle the sophisticated use-cases.

“We always strive to enable marketers and help them offer personalised engagement to their users, through a unified analytics and marketing automation platform,” Raviteja Dodda, CEO and founder at MoEngage added.

MoEngage has worked with some of Asia’s unicorn companies such as OYO, BigBasket, Tokopedia, Bukalapak, and Traveloka in improving their user lifecycle management. They have offices in the US, India, Indonesia, Germany, and the UK.